It’s no secret that the architectural visualization world and flourishing custom real estate market are heavily correlated. While planners rush to capitalize on emerging districts, 3D renderings are paramount in all phases of the development process from brainstorming to sale. Today, let’s understand exactly what real estate developer does, and how our renderings can provide an incredible yet necessary dimension to their work.
What is Real Estate Development?
Real Estate Developer: Construction Executive
Real estate development is an art form of sorts, transforming a blank and barren canvas of land into a community center, melding with while completely altering the surrounding environment. Developers are muses, guides at every step of the way to ensure a firm’s fantasy becomes tangible actuality. A few of their obligations entail;
Finding investors and securing loans
Employing architectural and engineering firms to plan developments
Selecting contractors and construction firms to build the projects
Working closely with realtors to monetize the development for profit
But the paramount responsibility of a developer? Feasibility and research. They need to be visionaries, conceiving a development from scratch, while ensuring said development has the potential to yield great economic impact in an area before real work begins.
So where does architectural visualization come into all this?
How do Architectural Renderings help Real Estate Developers?
City View Marketplace: Hugo Render
Architectural rendering; The process of turning complex civil plans into beautiful and authentic actuality. The short answer to this question? We work with architects to simplify plans and provide hands - on material which developers, construction firms, and realtors alike can use to their advantage.
Developers
Real Estate Developer: Satyamev Group
No developer will say this directly, but I will; Securing investors for a proposed site is without a doubt the most important aspect of a project. The problem? Casual real estate investors are likely to struggle to interpret complicated, technical architectural and engineering plans. Feasibility aside, investing is a game of emotions!
Investors what to see a design interpretation, how a project melds with the surroundings, if it has a mantra they can get behind! What better way to get the feel for a theoretical space than, I don’t know… A 3D rendering!
Top - quality renderings not only inspire utmost investor confidence but also build an aura of excitement and elation around a project! This turns potential investors into committed ones, and can create a buzz around the development, snowballing even more capital!
Construction Firms
Construction Site: Perry Martel International
It’s a given that architectural and engineering schematics are paramount to builders, but renderings very much have a place in their work!
On - site teams have praised our renderings for their ability to help teams understand a space in real - time. There’s no better visual metric for tracking progress regarding structural development.
In - house executives love the renderings for their ability to bridge the stakeholder communication gap; Necessary alterations can be quickly and effectively discussed with architects and developers, leading to confident and timely revisions. All in all, our renderings ensure builders have a concrete understanding and capability to carry out a developer’s vision to the utmost accuracy.
Realtors
Commercial Realtors: Howe Real Estate
Realtors and developers love our renderings the most, and it’s not even close. A realtor’s principal objective is marketing the project with a goal of inspiring utmost confidence in a prospective tenant, be it a homebuyer or conglomerate. Architectural renderings not only help clients understand what they’re getting into, but may sell developments before excavators reach the lots!
Our visualizations offer a symbiotic relationship between realtors, developers, and renderers alike;
Developers receive world - class images of their concepts from rendering firms which can be quickly sold by realtors
Renderers who excel in their field can gain prospective clients through the strong circle of an established developer, or through the multitude of visual exposure offered by realtors
Realtors sell projects faster with architectural renderings and are guaranteed more contracts from developers due to the rapid turnaround
The relationship gets a lot more complex, but the benefit for all parties is clear. There is no better way in a realtor’s eyes to sell an unbuilt project than using sensational architectural visualizations.
There’s a huge misconception out there that 3D renderings are only useful to architects, and I hope this piece has shattered that entirely. Whether it’s enacting a developer’s vision, aiding an on - site construction team, or enhancing a realtor’s pitch, architectural visualization will continue to play a huge role in the development of future real estate.
Hugo Render has worked with a multitude of developers, architects, builders, and realtors to enact incredible visions, and with added dimensions such as virtual reality and 360 - degree imagery becoming mainstream, the renderings can only get better. Real estate developers are instrumental in creating the infrastructure of the future; Hugo Render helps them maintain that vision throughout the entire process.